CalEITC and YCTC Outreach Resources

The California Earned Income Tax Credit (CalEITC) and Young Child Tax Credit (YCTC) together with the federal EITC, can put thousands of dollars in the pockets of working families. For the first time in 2021, tax filers with an Individual Tax Identification Number (ITIN) are eligible for the CalEITC and YCTC credits, meaning outreach to immigrant communities is especially important this year. 

We hope you’ll use the tools below to help spread the word about the CalEITC and YCTC to families and providers in your community.


Trusted Messenger Talking Points

English and Spanish

A short set of bullets to assist trusted messengers who interact directly with parents/guardians, to explain CalEITC and encourage filing.

Newsletter Talking Points

English and Spanish

Short written overview of CalEITC, one for parent-facing newsletters and one for partner-facing newsletters. Cut and paste, or adapt, for your org’s newsletter.

PDF Postcard

Multilingual (English, Spanish, and Chinese) postcard for print mailing or digital sharing: Front and Back.

Social Media 

English and Spanish

Pre-written social media posts and customizable graphics addressing general information and potential barriers. View the social media calendar for a suggested post schedule. 

PowerPoint template for short CalEITC/YCTC presentation

English and Spanish

A set of slides to assist you in giving a short presentation to commissions, partners, and other community organizations to educate them about CalEITC/YCTC and encourage them to help with promotion.

One-page PPT slide about CalEITC/YCTC

English and Spanish

A single PowerPoint slide you can use and/or adapt at the start or end of other presentations, to briefly share CalEITC/YCTC information with commissions, community partners, or families.

United Way Bay Area VITA Presentation

HMG Connection Cafe Vita Presentation Recording in English, Spanish, and Chinese

Slides for this presenation available in English, Spanish, and Chinese.

A set of slides that give a comprehensive guide of Voulnteer Income Tax Assistance (VITA). This resource can be shared with community partners or familes to understand how to find free tax preparation.